Yesterday, Chris Brogan posted about the importance of developing your marketing mind. As an example, he highlighted Field Notes. According to Brogan, there are a lot of things Field Notes is doing right to entice us to buy their product. One thing he didn’t mention was video. But as I was browsing their site, I …
Read more “video – an underutilized marketing tool for makers”
When you’re just starting out wanting to sell the products you make, Etsy is an obvious first choice. It’s low cost, low risk, and it lets you test the waters of the marketplace. Add to that a growing legion of fans and a built in sense of community and there are plenty of reasons to …
One of the amazing things about our community is the DIY spirit. An entire generation of makers are finding that they can jump online, sell their work, and promote their products. And it’s opened up a lot of doors. But that same DIY spirit may now be impeding the growth of your business. If you’re …
On Tuesday, I talked about the idea of making a product launch into an event. In the comments, Valerie asked how to really maximize a new product launch, and I thought it was such a great question, it deserved a whole new post! The success of a new product launch is really about the time …
Yesterday, designer Shanna Murray launched her new collection of decals, and the news quickly spread around the Internet. Links to the collection and positive praise bounced around Twitter. Big name blogs wrote glowing posts. In short, it was the kind of product launch that most designers dream about. It doesn’t hurt that Shanna is an …