Seth Godin talked about it. (Someone must have told him it was Profit Week.) Meredith mentioned it in the comments yesterday. You hear people say it all the time: You gotta spend money to make money. And while this is true, it’s actually much more complicated than that. It’s not just about spending money. It’s …
Read more “strategic spending to boost your profits (or, you gotta spend money to make money)”
I was reading Seth Godin this morning and he made the following statement: “We’ve been culturally brainwashed to believe that the factory approach (average products for average people, compliance, focus on speed and cost) is the one and only way. It’s not.” And that phrase, average products for average people, stopped me in my tracks. …
Today I’m excited to share a guest post from Tara Gentile, editor of Scoutie Girl. Tara really understands how storytelling can make a difference in marketing your business, and today she’s sharing tips on how to brainstorm story ideas that relate your personal experiences to the needs of your customers. (And that will give you …
I have a confession to make. I hate Facebook. The combination of visual clutter, people sending me happy hour drinks that I can’t actually drink, and the strangeness of interacting with my siblings’ old high school friends makes my head want to explode. Perhaps you feel the same way I do. Or maybe you can’t, …
Yesterday, Chris Brogan posted about the importance of developing your marketing mind. As an example, he highlighted Field Notes. According to Brogan, there are a lot of things Field Notes is doing right to entice us to buy their product. One thing he didn’t mention was video. But as I was browsing their site, I …
Read more “video – an underutilized marketing tool for makers”