One of my students recently posed this question to a well known production jeweler: “With galleries struggling and traditional craft shows in decline, wouldn’t it be better if we all just wore lots of jewelry as a way to promote ourselves?” While I’ll leave you to ponder the first part of that statement (I can …
Today I’m excited to share a guest post from Tara Gentile of Scoutie Girl. Tara gives her take on a recent Seth Godin post that’s been making the rounds in the handmade community. Seth Godin – demigod of the community marketing movement (I’m not sure that’s what it’s actually called‚ but that’s what I’d call …
Most of the conversation around Free centers on giving away information as a way to broaden your reach. The reason most people can afford to give information away for free is that there are no physical costs. The only thing you are giving up is your time. But someone brought up this question in the …
Last week I was reading on Dooce about how, when he was younger, Heather’s husband Jon took a class on microwaves with his whole family. Because microwaves were so new that they had to offer free classes to teach people how to use them. This got me thinking, what could you teach your customers that …
Today officially kicks off the Crafting an MBA book club. We’re reading Made to Stick by Chip Heath and Dan Heath – you can join the discussion over at the book club blog. I’ve got a few posts planned for CMBA this month that look at different concepts from Made to Stick and help you …