Did you know that the number one reason visitors don’t buy from your online store is due to a lack of product information? I had no idea until I read 20 Questions Your Buyers are Asking (back when it was a thread on the Etsy forums.) I’ve included a link to this post twice in …
Read more “are you giving your customers enough product information?”
In the recent poll here on Crafting an MBA, the number one area people wanted more help in is marketing and PR. But less people noted that they needed help with sales. This makes me wonder, is the goal of marketing just to get someone to look at your work, or are you doing everything …
Yesterday’s post on business cards generated some questions in the comments about mailing lists, and whether you should add contacts who give you their business cards to your mailing list. I don’t have a one size fits all mailing list, and I don’t think you should either. Here are the four types of mailing lists …
I want to talk business cards for a minute. But not your business card (you do have a business card, right?). Other peoples’ business cards. I was fortunate enough to walk the Buyer’s Market with Tara Gentile, editor of Scoutie Girl. Throughout the day, I would watch as Tara would walk into a booth, introduce …
I’m headed to NYC at the end of the week for the gift fair (I’ll be exhibiting), so I spent most of yesterday in my office making little catalogs for the cozy/cuff. I decided to go the DIY route for my catalogs partly out of budgetary concerns, and partly because none of my online printing …