One of the biggest challenges I hear from artists and makers when it comes to marketing their work is writing. It’s not surprising – many of us, especially in the visual arts, aren’t taught to write well. And when it comes to promoting our work online, there is a lot of writing to be done …
Read more “5 books to help you write better as an artist or maker”
But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m not talking about process here. I know many artists and makers love their process. They love …
Read more “Falling in love with your work is a continual process.”
Your art isn’t bad if it doesn’t sell out five minutes after you launch it. The other day, I clicked on the (admittedly click-baity) headline, “Ella Emhoff’s Knit Collection Immediately Sold Out.” If you don’t know who Ella Emhoff is, she’s the step-daughter of Vice President Kamala Harris, and a knitwear designer at Parsons School …
Read more “Four ways to move on from an unsuccessful launch.”
Higher prices are not the reason your work isn’t selling. The other week, I wrote about contradictions. Well here’s another one that plagues artists – you price your work at an appropriate level so that you are not exploiting your own labor, but then your work isn’t selling, so you end up not making money …
Read more “Five reasons you’re not selling as much of your art (or craft) as you’d like to be”
Someone pointed out to me recently that I talk about mugs a lot. It’s a fair assessment. I mention them in blog posts. I talk about them in IGTV videos. I take pictures of myself holding them. I used an image of one for my new class, Sell Without Shame. Apparently I have a thing …