A couple of years ago, I wrote a post about why I’ve had it up to here with problem solving marketing. You know what I’m talking about. The idea that you have to figure out what problem your art solves in order to market it. This idea has now become pretty standard advice in marketing …
Read more “Stop worrying about the problem your art solves.”
It’s amazing to me how many more ways there are to market a creative business than there were even just ten years ago. Blogging was just starting to gain traction and podcasting was still a fairly fringe activity. Instagram hadn’t even been invented yet. But now it seems that new platforms are sprouting up every …
In case it wasn’t clear by now, I love blogging. It’s been almost fourteen years since I launched my first blog, I now run multiple blogs, and yes, even in the age of Instagram, I still believe that blogging is a powerful tool for promoting your business online. (I’d even argue that blogging is more …
I just opened enrollment for the next round of Market Your Selfie. (If you know you’re interested, you can check that out here.) But that got me thinking about a conversation I had back in the spring with a friend of mine. At the height of my frustration with Instagram, I told a friend that …
Read more “Three places to use pictures of yourself that aren’t Instagram”
On a recent Q&A call for my online mentorship program, Artists & Profit Makers, we were having a conversation about the best ways to connect with customers. One member shared that she almost never emailed her list, despite having over 1000 subscribers. (The result of connecting with customers at craft shows over the years.) After …