This week I did something completely surprising (even to me)! I uploaded three videos about marketing to Instagram TV. Now if you don’t follow me on Instagram, you may not even realize why this is surprising, but when IGTV was first launched, I was pretty against it. Partly, that was because I miss the old …
When I talk to artists and makers, many express interest in wanting to expand the wholesale side of their business. (For those who are new to the lingo, that simply means selling your work to stores.) And for good reason. Growing your online sales can feel frustrating at times (especially when Instagram keeps changing their …
Why giving yourself permission to create new work is actually a savvy business strategy. I was having a chat with a fellow maker the other day and she asked me to share some tips on time management. After pressing her a little further, I discovered that the root of her issue wasn’t really time management …
Read more “Just because your old work hasn’t sold doesn’t mean you can’t make new work”
Click here to read Part 1 of this post, Your Art Doesn’t Exist to Solve a Problem. I want to expand on my last post, because I can imagine after reading why I think we, as artists and makers, should ditch problem solving marketing, you may be wondering how exactly to sell your work instead. …
Read more “how to sell your art without resorting to problem solving marketing”
There’s a basic marketing strategy that goes something like this: 1. Figure out what problem your product solves. 2. Find people who have that problem. 3. Remind them that they have this problem and why your product is the solution. This line of thinking is so pervasive in marketing culture that we’re even taught to …