One of the biggest frustrations when running your creative business is knowing how to spend your time. There are about a million tasks it feels like need to get done every day, not to mention actually finding time to design and make your products or your art. When it comes to prioritization, one of the …
Read more “Slow sales? How to know if it’s your marketing or your products.”
I’ve been seeing a lot of grumbling lately on Instagram about, well, Instagram. Between algorithm changes and site outages, it seems like no one is happy. And even though I’ve been a huge defender of Instagram in the past (as a visual platform, it seemed like a godsend to artists and makers after the text …
Read more “15+ ways to market your creative business that aren’t Facebook or Instagram”
As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”
Every so often, I come across an article that talks about how millennials prefer experiences over things. I’ve even been asked about it by (non-millennial) artists and makers when I speak. And while I think blanket statements like this are patently ridiculous (and not really all that true) I still want to spend some time …
Read more “how to sell your art or craft like an experience”
This week I did something completely surprising (even to me)! I uploaded three videos about marketing to Instagram TV. Now if you don’t follow me on Instagram, you may not even realize why this is surprising, but when IGTV was first launched, I was pretty against it. Partly, that was because I miss the old …