You don’t have to look too hard online these days to find someone talking about how Instagram is THE online marketing strategy. (Especially for visual businesses like ours.) I even talked about Instagram in depth in my last Creative Live class. But the problem with focusing on Instagram as a marketing strategy is that what …
Read more “what to do when your Instagram strategy feels like a struggle”
After my post yesterday, Patricia reached out to me suggesting we claim a day during Black Friday weekend for art. And since Sunday seemed like the best choice, Art Sunday it is! Let’s claim Sunday as a day to celebrate buying and gifting all things one of a kind, creative, and special. Regardless of whether …
For the past few years, I’ve been adamant about not having a Black Friday/Cyber Monday sale for my jewelry business. There are several reasons for this. One was simply that I started holding a major birthday sale at the end of October, and I didn’t want to hold another sale so close to that one. …
This month marks a huge milestone for my business. It’s been ten years since I first started blogging under my Megan Auman brand. Back in the good ‘ole days of 2006, blogging was still a relatively new way to get the word out about your business. And while I certainly had no idea what I …
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A few months ago, I was at a conference talking to a fellow metalsmith and she mentioned that she feels like she sees my work everywhere online. “You must have a great marketing team!” she said. When I told her I didn’t have a marketing team, and that it’s just me, she was shocked! But …
Read more “how I “make time” for marketing as an artist and maker”