5 ways getting press coverage can help grow your business

Every year, I pick one “growth accelerator” to focus on for my business to help bring in more traffic and grow my online sales. In 2014, it was Pinterest. In 2015, it was Instagram. And for 2016, I’m focusing on pitching the press. My goal is to make reaching out and pitching the press part …

3 major mistakes you’re making with your marketing

Chances are, if I asked you what the biggest challenge is when it comes to growing your business, you’d say marketing. And chances are, you’d be right. Because while it takes more than great marketing to build a successful business, you can’t make a living selling what you make if not enough people know about …

is your marketing creative?

I’ve been reading a lot about creativity lately, (I blame Amber) and I’m currently devouring Ken Robinson’s book, Out of Our Minds: Learning to be Creative. (It’s a must read, especially if you’re at all concerned with the future of education.) In Out of Our Minds, Robinson writes: “It is often thought that creativity is …

Is Pinterest the right tool for you business?

Pardon me while I vent for a minute. A friend just forwarded me an email from Daniel Pink‘s newsletter in which he talks about Pinterest. He says, “By now, you’ve heard of Pinterest. You may even know that it has become the planet’s third most popular social network. But I have to say, I still …