What imposter syndrome has to do with your prices.

The following is an excerpt from my new book The Artists & Profit Makers Guide to Pricing, which is available for pre-order now! I have a confession to make.  I’ve long harbored the idea that imposter syndrome is a little bit bullshit. I can’t quite explain why I originally felt that way, other than that …

Artists and makers, it’s time to stop exploiting our own labor.

Last month, I taught a pricing workshop in Tennessee, and when I asked one of the participants what she used as her hourly rate (translation: what she’s paying herself) she responded with $10. Now in all my years of teaching pricing, I shouldn’t have been surprised by her answer. It’s so common to see artists …

What product photography has to do with pricing

Over the past month or so, my time has been consumed by two seemingly unrelated projects: launching my pricing spreadsheets and promoting my class Market Your Selfie. And for a moment, and despite knowing better, I started feeling like I was doing something wrong. I was having thoughts like “maybe my teaching business would be …

Is it time to move off of Etsy? Some thoughts on the Etsy strike, worker exploitation, and pricing for profit.

If you’ve been on social media this week, you may have noticed posts about an Etsy Seller Strike. Etsy sellers are boycotting the platform this week to protest Etsy’s latest round of fee increases. Not surprisingly, I have a lot of thoughts on this, so I went ahead and created this video:   View this …

How do you handle friends and family asking for discounts on your art (or craft)?

The friends and family discount.  As artists and makers, this one can cause a real thorn in our side.  What started as a way for big corporations to run a sale that doesn’t sound like a sale has now created an expectation that we, as small business owners, should discount our work for those closest …