Whenever I give a pricing talk, someone always balks about raising their prices. “I want my work to be affordable or accessible,” they say. Having universally low prices does not make your work affordable. In fact, it can actually have the opposite effect. It’s the quickest route to burn out, and your products aren’t accessible …
Read more “The three types of products you should have in your line”
Last year, I had a major shift in the way I think about profit. Instead of being an afterthought, I placed profit at the forefront of my pricing strategy. Profit is not something to add on at the end. It’s something to plan for in the beginning. Using this as my starting point, I completely …
Read more “Pricing for Profit is completely new and on sale today only!”
Have you ever read a book that was so in line with your own philosophies that you almost felt like the author was inside your own head? That’s how I felt last week when I stumbled upon Breaking the Time Barrier: How to Unlock the Your True Earning Potential, an amazing (and free!) book written …
Read more “this book will change everything (and I didn’t write it!)”
The other day at the grocery store, I hesitated when spending almost a dollar on a packet of my favorite French vanilla cocoa mix. But while I was there, I couldn’t help thinking that at Starbucks, I don’t bat an eye at spending over $5 for my soy vanilla spice latte. In the grocery store, …
Over the last few months, I started painting again. A lot. Even though I once considered myself a painter (way back in high school), it had been more than a decade since I had last taken brush to canvas. As such, I’m feeling like a beginner. Not necessarily in the sense of my painting skills. …