I was reading Seth Godin this morning and he made the following statement: “We’ve been culturally brainwashed to believe that the factory approach (average products for average people, compliance, focus on speed and cost) is the one and only way. It’s not.” And that phrase, average products for average people, stopped me in my tracks. …
If you do a lot of retail shows, then you’ve probably learned by now that accepting credit cards is a great way to boost your sales. As less and less people carry cash in favor of debit or check cards, you’ll find customers appreciate the convenience of being able to shop their local craft fair …
Read more “covering the added costs of credit card processing”
When you’re just starting out wanting to sell the products you make, Etsy is an obvious first choice. It’s low cost, low risk, and it lets you test the waters of the marketplace. Add to that a growing legion of fans and a built in sense of community and there are plenty of reasons to …
One of the themes that comes up a lot with artists and makers who are trying to grow their businesses is that accelerated growth requires money. Whether it’s hiring a web designer, tackling a trade show, or simply buying materials for a new collection, everything has its cost. So how do you finance growth? …
Read more “pricing your art, craft, or handmade products for growth”
Wow, I can’t believe we’re already five days into April! Now is the time when many of you are busy preparing for the start of the outdoor craft show season, or perhaps finishing prep for a May trade show. (Or maybe, like me, you’re starting to think about your product line for one of the …
Read more “is it time to add new price points to your product line?”