I just finished reading Seth Godin‘s new book, Linchpin*. In Linchpin, Godin argues that the secret to succeeding in today’s economy is not to become a replaceable cog, but to be indispensable. If you build a business based solely on providing the cheapest products, all you’ll find yourself doing is racing to the bottom. And …
I’m putting the finishes touches on my first ebook, a guide to wholesale and trade shows, so today I thought I’d share another excerpt. While I am adamantly against artificially low prices, there may still be cases where you need to consider lowering your prices to be competitive (or find ways to maximize your profits …
Read more “how to lower your prices without reducing your profits”
Pricing may be one of the biggest challenges facing makers today. Not only is the act of determining price difficult in and of itself, makers must also deal with market pressures outside our control that effect price. I mentioned in a previous post that Etsy recently posted a link to one of my cozy/cuffs on …