We’ve all had that moment of excitement – maybe it’s late at night, or while you’re in the shower, or out for a run. That moment where the idea for a new product or design just pops into your head! You rush into the studio in order to make your new idea a reality. But …
Read more “5 questions to ask when expanding your product line”
I’ve been working on some new jewelry that I’ll be launching later this summer, and that has me thinking about what to call my pieces. There’s one school of thought that says you should give your pieces names (at least for your online store) based on phrases people might search for if they were looking …
On last week’s post on creating niche products, I got several comments from people who felt they just could not limit themselves to one material or idea. “I’m creative, I just have too many ideas to focus on one thing!” There is nothing wrong with being creative and having a lot of ideas. In fact, …
Read more “two tips for balancing your creative brain with your business brain”
I hear it at craft shows and trade shows all the time, “You’re so lucky you make X, because I make Y and so does everybody else.” Regardless of whether you’re a jeweler, potter, or photographer, you probably feel the same way – like you’re in a very crowded product category. {image via The Great …
One of the issues that seems to always come up when discussing the Indie Craft scene is a discussion of quality. It featured prominently at the Crafting a Nation conference, and also in the comments of last week’s Open Letter to the American Craft Council. And as we debate who does or doesn’t appreciate quality, …