Wow, I can’t believe we’re already five days into April! Now is the time when many of you are busy preparing for the start of the outdoor craft show season, or perhaps finishing prep for a May trade show. (Or maybe, like me, you’re starting to think about your product line for one of the …
Read more “is it time to add new price points to your product line?”
This is part 3 of the series “designing sticky products.” Please check out part 1 and part 2. Can a one-of-a-kind object be sticky? I talk a lot on this blog about product design. And usually, what I mean are objects designed for limited-edition runs or small-batch manufacturing. But I know that some of my …
This is Part 2 in the series “designing sticky products,” based on ideas from this month’s book club book, Made to Stick. You can read Part 1 here. In Part 1, we looked at the iPod, to see what makes it so sticky. Sticky products are products that spread easily through the marketplace. They are …
Whether or not you’re reading along with the CMBA book club, hopefully you saw last week’s post on making your business stick and are thinking of ways to apply these ideas to your business. Its pretty easy to see how the process for making ideas sticky can apply to your marketing efforts, but what if …