For the record, I think there is nothing wrong with wanting to build a profitable business to create a comfortable living for yourself and your family. (Provided that you are doing this in an ethically and socially responsible manner.) But I also know that is is an area of thinking where many of us struggle. …
Since we’re talking about profit on CMBA this week, I want to make sure we’re all on the same page when it comes to understanding what profit actually is. First off, sales are not the same thing as profit. When you look at the amount of revenue your business has taken in, this is your …
A while back, I ran a survey for CMBA readers about which business topics they were most interested in learning about, and marketing was at the top. That’s not really surprising. It’s easy to view marketing as the magic bullet to running a successful business. But I don’t think lack of marketing prowess is what’s keeping most craft businesses …