Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m not talking about process here. I know many artists and makers love their process. They love …
Read more “Falling in love with your work is a continual process.”
Your art isn’t bad if it doesn’t sell out five minutes after you launch it. The other day, I clicked on the (admittedly click-baity) headline, “Ella Emhoff’s Knit Collection Immediately Sold Out.” If you don’t know who Ella Emhoff is, she’s the step-daughter of Vice President Kamala Harris, and a knitwear designer at Parsons School …
Read more “Four ways to move on from an unsuccessful launch.”
Or why you should be shouting from the rooftops on Black Friday and Cyber Monday. (Whether you’re having a sale or not.) We’re just eight days away from the start of Black Friday/Cyber Monday weekend, and rather than giving you tips for how to have a successful sale or promote your online store that weekend, …
The most essential art is the art we live with. I’ve spent most of my life believing that the most valuable art in the world lives in museums. On the surface, this isn’t a bad thing. I grew up going to museums, and I grew up with the understanding that art is valuable and worthy …
Read more “It’s not the art in museums that’s the most valuable.”