When I talk to artists and makers, many express interest in wanting to expand the wholesale side of their business. (For those who are new to the lingo, that simply means selling your work to stores.) And for good reason. Growing your online sales can feel frustrating at times (especially when Instagram keeps changing their …
If there’s one thing I’ve learned since starting Designing an MBA, it’s that everyone always wants to learn about marketing. I get it. Marketing feels like the engine that drives your business. And I’ve indulged this by offering plenty of classes (not to mention blog posts) about marketing your business. I’m not ashamed of this. …
Read more “Does your business suffer from too much marketing and not enough selling?”
Why giving yourself permission to create new work is actually a savvy business strategy. I was having a chat with a fellow maker the other day and she asked me to share some tips on time management. After pressing her a little further, I discovered that the root of her issue wasn’t really time management …
Read more “Just because your old work hasn’t sold doesn’t mean you can’t make new work”
If you follow me on Instagram, you know that I’ve been doing more craft shows recently. After a few years of consistently growing my online sales, I decided to add some shows into my schedule to help expose my work to new customers. And while I still feel like I’m finding my sea legs when …
Read more “three reasons to consider using Shopify’s Point of Sale at your next craft show”
After my post yesterday, Patricia reached out to me suggesting we claim a day during Black Friday weekend for art. And since Sunday seemed like the best choice, Art Sunday it is! Let’s claim Sunday as a day to celebrate buying and gifting all things one of a kind, creative, and special. Regardless of whether …