For the past few years, I’ve been adamant about not having a Black Friday/Cyber Monday sale for my jewelry business. There are several reasons for this. One was simply that I started holding a major birthday sale at the end of October, and I didn’t want to hold another sale so close to that one. …
What do do when morals and creativity clash. A few weeks ago, when I asked “Can you tell me the value your products provide?” I got the following email from a reader: “I am into a minimalist phase in my life and strongly believe there is a big consumerism problem in this world. My life …
Read more “the world doesn’t need MORE stuff, it needs YOUR art”
While I was at Buyers Market, I put together this little video featuring three simple tricks to help you be a more confident salesperson. * * * * * * * * * * * * * * * * * * * Want more tips for sales success? Want to feel confident talking up …
We often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to …
I rode my bike past a self-storage place the other day and noticed that it was recently landscaped. Flowers, trees, and a fresh coat of mulch lined the fence facing the road. My first thought was, why would anyone bother taking the time to landscape a self storage place? Then I realized it was analogous …