Last week, I got this email from Wendi of Shiny Happy World: “I decided to commit to video in a big way in January of this year. I noticed two things… 1. A lot of people want to learn to sew, but they’re frustrated with commercial patterns and typical sewing books. 2. The only thing …
Read more “video inspiration Monday: a video business success story”
I’m on a plane home after a fantastic 24 hours in Providence to speak at the Rhode Island School of Design, but today I’ve got a guest post to share from Kitty Vogen. Kitty talks about how even with the rise of the Internet, trade shows are still a really valuable way to grow your …
Read more “guest post: Is the Internet the New Substitute for Trade Shows?”
I make awesome jewelry. There, I said it. And now I want you to say it too. Repeat after me. “I make awesome {insert your product here}” Talking about your products in positive way doesn’t make you a braggart, or boastful, or a slimy snake oil salesmen. It certainly doesn’t make you a bad person. …
If I were to identify my weak point in business a year ago, I would say my skills as a salesperson. I seriously doubted my ability to convince people to buy my products. When you run a one-person business, you need to be good at a lot of things. And getting people to buy your products …
The more shows I do, the more I start to understand what separates successful shows from unsuccessful shows. While all the pre-show prep and marketing are incredibly important, your attitude at the show itself is the secret ingredient that separates a bad show from a good one. So today I want to share my 3 …