This past month, I did something I haven’t done in over six years – I exhibited in two retail shows. Anyone who knows me knows I don’t do retail shows and quite a few other artists and makers commented that they were surprised to see me there. I like to joke that I do a …
Read more “5 Lessons I Learned In My Return To Retail Shows!”
Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
This past month was all about trade shows, and as I’ve been walking around the shows and talking to both new and established makers, I’ve been asking myself one question: “What sets successful, established designers apart from struggling, emerging designers?” While there are many, many factors, one of the big things I see is that …
If you follow me on Instagram, you know that I’ve been doing more craft shows recently. After a few years of consistently growing my online sales, I decided to add some shows into my schedule to help expose my work to new customers. And while I still feel like I’m finding my sea legs when …
Read more “three reasons to consider using Shopify’s Point of Sale at your next craft show”
The other day at the grocery store, I hesitated when spending almost a dollar on a packet of my favorite French vanilla cocoa mix. But while I was there, I couldn’t help thinking that at Starbucks, I don’t bat an eye at spending over $5 for my soy vanilla spice latte. In the grocery store, …