August kicked my butt this year. Why? Because I did three trade shows in one month. (Accessories Circuit, StyleMax, and New York International Gift, in case you were wondering.) I know there are many of you who are still contemplating your first trade show, so I’ll warn you that once you’ve gotten a few successful …
While I was at Buyers Market, I put together this little video featuring three simple tricks to help you be a more confident salesperson. * * * * * * * * * * * * * * * * * * * Want more tips for sales success? Want to feel confident talking up …
My trade show booth design is built around having hard walls. The section I’m in at New York Gift provides walls as part of my booth package, but for the Buyers Market, I have to bring them myself. Since so many people have asked how I put them together, I put together this little video …
One of the biggest questions I get about wholesale is whether you need to do a trade show in order to grow your business. The short answer is, no, you don’t need to do a trade show. But exhibiting at a trade show does have certain advantages when it comes to sharing your wholesale business, …
Read more “can you grow your wholesale business without doing a trade show?”
Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you …
Read more “the one mistake you might be making with your trade show booth”