On Tara’s recommendation, I started listening to Simon Sinek’s Start with Why. The basic premise is that people don’t buy what you do, they buy WHY you do it. If you only focus on what you do or how you do it, you’ll have to resort to manipulations such as price or promotion to get …
I’m on a plane home after a fantastic 24 hours in Providence to speak at the Rhode Island School of Design, but today I’ve got a guest post to share from Kitty Vogen. Kitty talks about how even with the rise of the Internet, trade shows are still a really valuable way to grow your …
Read more “guest post: Is the Internet the New Substitute for Trade Shows?”
Today I have a few announcements of some exciting stuff going on. On Thursday, I’m off to Philly (off is stretching it as I don’t live that far away) for the Buyer’s Market of American Craft. I’ll be exhibiting, and I’d love to meet anyone who will be there exhibiting or walking the show. I’m …
I’ve been asked to speak at the annual board dinner for the American Craft Council in a few weeks about the DIY movement. Regular readers of this blog will know that I’m not a fan of labels, but I am excited for the opportunity to talk with the ACC board about the needs of the …
Read more “what should the american craft council know about YOU?”
I’m exhibiting at the California Gift Show in Los Angeles this week as part of the Beckman’s West Handcrafted division, and I made this little video to showcase some of my favorite booth design secrets. My booth has evolved a lot since I started doing trade shows, but I’ve finally settled on a display that …