The following is an excerpt from my new book The Artists & Profit Makers Guide to Pricing, which is available for pre-order now! I have a confession to make. I’ve long harbored the idea that imposter syndrome is a little bit bullshit. I can’t quite explain why I originally felt that way, other than that …
Read more “What imposter syndrome has to do with your prices.”
You might not think of what you make as art, but I do! Perhaps it’s my obsession with Ted Lasso (and the fact that I watched Brett Goldstein’s Emmy acceptance speech too many times), but I really wanted to title this post “You are a fucking artist.” (If you’re a Ted Lasso fan too, I …
But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m not talking about process here. I know many artists and makers love their process. They love …
Read more “Falling in love with your work is a continual process.”
A few weeks back, I made a video talking about why you should tell artists and makers that you can’t afford their work. (You can watch that video here.) Someone commented that on that video about an episode of the Art Juice podcast they had recently listened to with Seth Godin, and how many of …
The friends and family discount. As artists and makers, this one can cause a real thorn in our side. What started as a way for big corporations to run a sale that doesn’t sound like a sale has now created an expectation that we, as small business owners, should discount our work for those closest …
Read more “How do you handle friends and family asking for discounts on your art (or craft)?”