This week I did something completely surprising (even to me)! I uploaded three videos about marketing to Instagram TV. Now if you don’t follow me on Instagram, you may not even realize why this is surprising, but when IGTV was first launched, I was pretty against it. Partly, that was because I miss the old …
Sometimes I feel like a broken record when I talk about just how powerful of a tool video can be when it comes to selling your products. That might be because so many makers are under utilizing (or not utilizing at all) this tool. One of the reasons I think many makers are scared of …
Note: You guys know I’m a big fan of video. It’s one of the best ways I know to build a connection with your audience and turn people into fans. For makers, it can bring that craft show connection to the computer. But I also know that many makers are scared to go on camera. …
Read more “4 Ways Writing For Your Videos Is Different Than Writing For Your Blog”
One of the biggest questions I get about wholesale is whether you need to do a trade show in order to grow your business. The short answer is, no, you don’t need to do a trade show. But exhibiting at a trade show does have certain advantages when it comes to sharing your wholesale business, …
Read more “can you grow your wholesale business without doing a trade show?”
Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you …
Read more “the one mistake you might be making with your trade show booth”