On a recent Q&A call for my online mentorship program, Artists & Profit Makers, we were having a conversation about the best ways to connect with customers. One member shared that she almost never emailed her list, despite having over 1000 subscribers. (The result of connecting with customers at craft shows over the years.) After …
In my last post, I mentioned the importance of owning your content or owning your audience. And for my money, there’s no better way to own your content than posting it to your own blog. But whenever I encourage artists and makers to blog, I often hear the same excuses. “I’m a terrible writer.” “I …
Read more “How to blog as an artist or maker (in less than 15 minutes a day)”
It seems like everywhere I turn these days, people are voicing their frustrations with social media. And who can blame them? Platforms that once seemed like golden opportunities for small creative businesses are now at the mercy of the algorithm. And we’re quickly discovering that screen time is making us feel unhappy and disconnected, the …
Read more “5 ways to cope with social media burnout in your business”
If you took my blogging class on Creative Live, you’ll know that one of the tools I often used to create content is Polyvore. For years, I used Polyvore as a tool to create outfit ideas that featured my jewelry, which I would then post to my blog. It was a huge part of my …
If you follow me on Instagram, you know that I’ve made a switch to photographing my jewelry on myself. (This is partly because I’m the most convenient model I have and partly because my IG followers respond better to pictures of me than pictures of other people.) Recently, I spent some time photographing one of …
Read more “How I turned one photo shoot into five different blog posts”