So many artists and makers hold off on marketing their businesses because they feel like their website isn’t ready or isn’t perfect. But here’s the problem. You put so much time and energy into getting your website ready then launch to… crickets! That’s because your website isn’t a field of dreams situation. Just because you …
Read more “4 ways to market your business if your website isn’t “ready””
And why they’re all bullshit. I know I shouldn’t play favorites with my classes, but if you were to ask me honestly, I would have to say Market Your Selfie. It’s not just because it’s something I use so much in my own business. (Though I do.) It’s really because I’m consistently blown away by …
Read more “7 reasons why you think you’re not ready for Market Your Selfie”
I’m not going to lie, despite being known for teaching Pinterest strategy, I’ve been neglecting my Pinterest account something fierce over the last year or so. The truth is, all the changes to the platform had me feeling super frustrated. I was sick of jumping on the app and having my feed filled with flashing …
Read more “What’s working on Pinterest right now (in August 2022)”
I’ll never forget my excitement at discovering the platforms of Pinterest and Instagram. I don’t remember which one I learned about first, but my feeling about each was the same. Finally, a platform for us! And by us, I mean visual people. Those of us trained or inclined to communicate first and foremost in images. …
Read more “Instagram, Pinterest, and the betrayal of images”
If you’ve been around here for any length of time, you’ll know that if you make jewelry or wearable products, it’s essential that you’re sharing pics of your products on a real person. It helps your customers see scale and context, which helps you sell more product. And because YOU are the most convenient real …