guest post: 3 important things you must know about your online shop

Today I’m happy to share a guest post from Meredith of Smaller Box.  Meredith has a new ebook out that’s all about harnessing the power of Google Analytics.  And today, she’s sharing 3 things you must know about your online shop, and why they’re important.  Thanks, Meredith! Conversion Source The most important thing you can …

7 tiny tweaks for your website that get big results

A guest post by Tara Gentile of Scoutie Girl. Websites are funny things. For as fast as the web changes, our websites seem to languish unchanged well past their due. Or, we make changes willy nilly not knowing what works & what doesn’t. Either way, rarely in between. Today, I’d like to offer up 7 …

twitter: conversation vs. broadcast

I have two Twitter usernames: craftMBA, which hopefully most of you follow, and meganauman, my original Twitter name, which I’ve been on since 2008.  The two usernames represent two different approaches to Twitter. My original approach to Twitter was all about conversation and community. I worried less about using it as a way to market my business, and …