If you’ve been around here for any length of time, you’ll know that if you make jewelry or wearable products, it’s essential that you’re sharing pics of your products on a real person. It helps your customers see scale and context, which helps you sell more product. And because YOU are the most convenient real …
One of the biggest challenges I hear from artists and makers when it comes to marketing their work is writing. It’s not surprising – many of us, especially in the visual arts, aren’t taught to write well. And when it comes to promoting our work online, there is a lot of writing to be done …
Read more “5 books to help you write better as an artist or maker”
But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m not talking about process here. I know many artists and makers love their process. They love …
Read more “Falling in love with your work is a continual process.”
A few months ago, I sat down inside Artists and Profit Makers and charted the growth of my online jewelry sales from 2011 (the first year I had a website outside of Etsy) to today. The goal of sharing this with my members was to show that growing your online business doesn’t happen overnight. That …
Read more “Three reasons your online sales aren’t growing as fast as you’d like them to be.”
I’m going to be brutally honest in this post. If you are an artist or maker, and you are taking marketing classes with people who don’t know shit about photography or visual communication, you are wasting your money. That may sound harsh, but the reality is, as an artist or maker, the number one tool …