Why your marketing needs to be based on what you’re selling. (And not the other way around.)

It’s amazing to me how many more ways there are to market a creative business than there were even just ten years ago. Blogging was just starting to gain traction and podcasting was still a fairly fringe activity. Instagram hadn’t even been invented yet. But now it seems that new platforms are sprouting up every …

What’s the difference between blogging for a course and blogging for art or handmade products?

In case it wasn’t clear by now, I love blogging. It’s been almost fourteen years since I launched my first blog, I now run multiple blogs, and yes, even in the age of Instagram, I still believe that blogging is a powerful tool for promoting your business online. (I’d even argue that blogging is more …

Three places to use pictures of yourself that aren’t Instagram

I just opened enrollment for the next round of Market Your Selfie. (If you know you’re interested, you can check that out here.) But that got me thinking about a conversation I had back in the spring with a friend of mine. At the height of my frustration with Instagram, I told a friend that …

How blogging can help you sell more of your art or craft online

Most artists and makers I know would love to sell more online. After all, it’s kind of the sweet spot of selling your work – you don’t have to stand outside in a tent in the rain or blazing sun hawking your wares and you get to keep your full retail price. Yet selling your …

What my newfound plant obsession can teach you about blogging

Up until this year, I was a self-described black thumb. The few houseplants I’d owned in my life all died spectacular deaths and my garden is an overgrown mess of weeds. And while I loved the idea of plants, I thought they just weren’t meant for me, resigned instead to a life of faux plastic …