As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”
Every so often, I come across an article that talks about how millennials prefer experiences over things. I’ve even been asked about it by (non-millennial) artists and makers when I speak. And while I think blanket statements like this are patently ridiculous (and not really all that true) I still want to spend some time …
Read more “how to sell your art or craft like an experience”
I’ve noticed a trend lately of artists and makers feeling shame for the state of their studios. It’s something I’ve heard in my online course, Market Your Selfie, and in my online mentorship program. Artists and makers don’t want to share images of their studios online because they’re messy. And I recently noticed metalsmiths apologizing …
Read more “It’s time to end messy studio shame. (And share more of your creative process online!)”
This week I did something completely surprising (even to me)! I uploaded three videos about marketing to Instagram TV. Now if you don’t follow me on Instagram, you may not even realize why this is surprising, but when IGTV was first launched, I was pretty against it. Partly, that was because I miss the old …
Click here to read Part 1 of this post, Your Art Doesn’t Exist to Solve a Problem. I want to expand on my last post, because I can imagine after reading why I think we, as artists and makers, should ditch problem solving marketing, you may be wondering how exactly to sell your work instead. …
Read more “how to sell your art without resorting to problem solving marketing”