As I’ve been posting more about Instagram and Pinterest here, I’ve also been spending more time reading what other people are saying about those platforms. And it seems like right now, everyone is giving similar advice when it comes to Instagram. It’s always something along the lines of “If you want to boost your engagement …
Despite the fact that I’ve had a crazy busy summer, I’ve been making a concerted effort to pin as many of my new jewelry designs to Pinterest as possible. That’s because I want to make sure that my products end up on as many holiday gift wish boards as possible come November and December. And …
One of the more frustrating things about Instagram is that you spend all this time creating the perfect image to post, and within a few hours (or if you’re lucky, a few days), it’s basically run it’s course. Then you’ve got to come up with another perfect image. It’s the reason I like to refer …
Read more “Four ways to get more mileage out of the content you create for Instagram”
When I talk to designers, artists, and makers, one of the questions I often get about Instagram is, “what am I supposed to be posting?” (The other major question I get is “how do I convert all those likes to purchases?” which I’ll be tackling in a future blog post.) The reality is, when it …
You don’t have to look too hard online these days to find someone talking about how Instagram is THE online marketing strategy. (Especially for visual businesses like ours.) I even talked about Instagram in depth in my last Creative Live class. But the problem with focusing on Instagram as a marketing strategy is that what …
Read more “what to do when your Instagram strategy feels like a struggle”