Four ways to attract your customers, not your peers, on Pinterest

When I decided to focus on Pinterest as a tool for promoting my business, I made a very conscious decision. I wanted to really focus on attracting customers for my jewelry and other products, rather than my peers. Because of all the teaching and speaking I do, it’s not surprising that many of my followers …

guest post: how to improve the SEO for your online store in less than 5 minutes

Today’s guest post comes from SEO expert, Liz Lockard. I must admit that, in the past, I’ve haven’t cared much (ok, at all) about SEO. But thanks to Liz, I now realize that SEO isn’t about gaming the system, but rather getting inside the minds of your customers. (Something I LOVE doing!) Liz’s strategy is …

why you should focus on winning one social media platform

(Instead of dabbling in all of them.) With all the major (and minor) social media platforms that now exist, figuring out where to focus can be a real challenge. Every day, you get bombarded with information about why every social media platform is crucial to success. Well today, I’m going to simplify your life. Just …

how to capitalize on your Pinterest followers with great content

One of the biggest questions I get when I share my strategy to rapidly grow my Pinterest followers is “Why?” “What’s the point of gaining all those followers?” It’s a fair question, but I can assure you, I didn’t just work on building a Pinterest following of 15,000 (and counting) for vanity. There’s an old …

How I Grew my Pinterest Followers (Part 2)

Back in September, I ran a guest post from Dannielle where she shared her strategies for growing her Pinterest followers. Since that post ran, I’ve been using Dannielle’s strategies to grow my own Pinterest following and I’ve gone from around 1,500 followers to 10,000 followers in four months. Since then, I’ve been consistent in my …