So many artists and makers hold off on marketing their businesses because they feel like their website isn’t ready or isn’t perfect. But here’s the problem. You put so much time and energy into getting your website ready then launch to… crickets! That’s because your website isn’t a field of dreams situation. Just because you …
Read more “4 ways to market your business if your website isn’t “ready””
One of my favorite things about selling to stores is that you can be proactive and reach out to them on your own. You don’t have to wait for stores to find you! And I especially love sending postcards. It gives stores an immediate visual impression of your work, and you don’t have to worry …
Read more “How to avoid overwhelm when building your store outreach list”
Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
As someone who’s spent well over a decade teaching and coaching artists and makers on every aspect of wholesale, I’ve heard all the fears, concerns, and “reasons” why people feel like they can’t sell their art or products to stores. It’s possible you’ve had a few of these thoughts yourself. So today, I want to …
I’ve been seeing a lot of grumbling lately on Instagram about, well, Instagram. Between algorithm changes and site outages, it seems like no one is happy. And even though I’ve been a huge defender of Instagram in the past (as a visual platform, it seemed like a godsend to artists and makers after the text …
Read more “15+ ways to market your creative business that aren’t Facebook or Instagram”