As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”
Every so often, I come across an article that talks about how millennials prefer experiences over things. I’ve even been asked about it by (non-millennial) artists and makers when I speak. And while I think blanket statements like this are patently ridiculous (and not really all that true) I still want to spend some time …
Read more “how to sell your art or craft like an experience”
When I talk to artists and makers, many express interest in wanting to expand the wholesale side of their business. (For those who are new to the lingo, that simply means selling your work to stores.) And for good reason. Growing your online sales can feel frustrating at times (especially when Instagram keeps changing their …
When it comes to my business, nothing has had a bigger impact than selling to stores. It’s where over 90% of my sales of jewelry and other products comes from. It’s what’s enabled me to hire someone to do production and truly grow my business. If it wasn’t for wholesale, I wouldn’t have a business. …
Read more “three myths about wholesale that are holding your business back”
Yesterday, this email landed in my inbox: When it comes to wholesale, who pays the shipping costs? You or the buyer? The short answer is simple, the buyer. But the reality is much more nuanced. Which leads me to a misconception worth addressing. One that I’ve been perpetuating myself for the last several years. When …