Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you …
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I often hear designers talk about wanting to see their work in major chain stores. It’s an understandable goal. Who wouldn’t want to see their work on the shelves of their favorite major retailer? But it’s important to consider whether pursuing those stores is worth it from a business standpoint. Sure, those stores come with …
Last week, I made my usual trip to New York to exhibit in at the New York International Gift Fair. This was my eighth time participating in the show, and as a result, it’s starting to feel like one big reunion as I connect with friends and buyers. This show, more than any other, has …
One of the big misconceptions I see surrounding wholesale shows is that showing up is enough to have a good show. The thought process is, “I’m here. I spent the money. I traveled.” That should be enough. And while you may occasionally get lucky, the truth is that this type of mentality is what leads …
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On Sunday, I walked ICFF, the International Contemporary Furniture Fair with a small group of faculty and students from where I teach. While there, I bumped into Grace Bonney from Design*Sponge. Grace mentioned that she was pretty disappointed with the lack of innovation at this years show. I felt the show was pretty lackluster, considering …