What do you do if you want to wholesale your products but they are limited edition or one-of-a-kind because you use a material that you can’t source consistently? This is a question I’ve been hearing a lot lately. Whether it’s vintage books or salvaged fabrics, if you don’t have a consistent source for your materials, …
Read more “turn your liability into an asset (or, how to wholesale limited edition products)”
On Tara’s recommendation, I started listening to Simon Sinek’s Start with Why. The basic premise is that people don’t buy what you do, they buy WHY you do it. If you only focus on what you do or how you do it, you’ll have to resort to manipulations such as price or promotion to get …
Yesterday, I came home to one of my favorite things when it comes to running my own business – three (nice sized) checks in the mail. These checks weren’t unexpected. They were payments from stores for jewelry I had sent them in March. These were checks rolling in from my NET 30 accounts. And these …
Read more “What is NET 30? (and how to make NET 30 work for your business)”
I’m exhibiting at the California Gift Show in Los Angeles this week as part of the Beckman’s West Handcrafted division, and I made this little video to showcase some of my favorite booth design secrets. My booth has evolved a lot since I started doing trade shows, but I’ve finally settled on a display that …
On Monday, I talked about pushing the flywheel and the importance of consistency. When it comes to shows, I think you need to commit to doing a show several times in order to see the results. But I understand that doing a show (especially a trade show) is a big financial commitment. And in the …
Read more “How many times should you do a trade show before deciding it’s not right for you?”