The more shows I do, the more I start to understand what separates successful shows from unsuccessful shows. While all the pre-show prep and marketing are incredibly important, your attitude at the show itself is the secret ingredient that separates a bad show from a good one. So today I want to share my 3 …
I thought I’d take a short break from talking about crafting an economic recovery to give you another sneak peek into my gift fair prep. (Not to mention the fact that I’m swamped with prep work, so it’s kinda where my brain is at.) In this video, I talk about setting up (and …
Read more “trade show prep – is pre-show marketing really worth it?”
Well, I’m back from vacation and I’ve come to the sudden realization that the New York International Gift Fair is a little more than a month away! How did that happen? Since I know many of you are curious as to what goes into prepping for a trade show, I thought I would share a …
I know we’ve been a little heavy with the trade show talk over the last two weeks, but what can I say? It’s that time of year. I’m excited to wrap this week up with a guest post from Bridgett Edwards of Perideau Designs. She’s sharing her top 8 tips for attending a trade show. …
Today I’m excited to share a guest post from Michelle Engel Bencsko of Cicada Studio and Cloud 9 Fabrics. Michelle has graciously agreed to give a little recap of her experience exhibiting at the International Quilt Market, and she’s sharing some amazing tips for how to communicate your company identity and make your booth stand …
Read more “guest post: creating a standout space at markets”