Today I’m excited to share a guest post from Khristian of Khristian A. Howell Surface Design & Photography. Khristian has kindly agreed to share her experience exhibiting at Surtex this year. The art licensing world isn’t something I have a lot of experience with, so it’s great to hear firsthand from someone working in that …
Read more “guest post: Surtex – the view from a first timer”
In addition to walking the National Stationery Show this past weekend, I spent some time at the other big show in the Javits Center – ICFF. The International Contemporary Furniture Fair is the annual trade show for all things home and design – furniture, home accessories, wallpaper, lighting, and a host of miscellaneous products that …
Read more “4 benefits of attending a trade show (beyond sales)”
If you design and make any kind of paper goods, the National Stationery Show is certainly the place to be. Every May, buyers from around the world (I saw a good assortment of locations represented at the show yesterday) head to New York and the Javits Center to make their paper purchases for the year. Yesterday was the …
Read more “National Stationery Show – how to stand out in a crowded field”
Participating in a trade show is a great way to build your brand, attract new wholesale accounts, connect with the press, and network with other makers. But it can also be intimidating for first time exhibitors. If you’re thinking about diving into trade shows, it’s good to walk one first to get a feel for …
This is a great question to ask any buyer or customer that walks into your booth. It only requires a yes or no answer from the buyer, but either response gives you a starting point for conversation. If they are familiar with your line, you can ask where they’ve seen it before. This can give …