Pricing for Profit is completely new and on sale today only!

Last year, I had a major shift in the way I think about profit. Instead of being an afterthought, I placed profit at the forefront of my pricing strategy. Profit is not something to add on at the end. It’s something to plan for in the beginning. Using this as my starting point, I completely …

is your marketing creative?

I’ve been reading a lot about creativity lately, (I blame Amber) and I’m currently devouring Ken Robinson’s book, Out of Our Minds: Learning to be Creative. (It’s a must read, especially if you’re at all concerned with the future of education.) In Out of Our Minds, Robinson writes: “It is often thought that creativity is …