craft cannot compete on price

I just finished reading Seth Godin‘s new book, Linchpin*.  In Linchpin, Godin argues that the secret to succeeding in today’s economy is not to become a replaceable cog, but to be indispensable.  If you build a business based solely on providing the cheapest products, all you’ll find yourself doing is racing to the bottom.  And …

upcoming workshops with the PA Guild of Craftsmen

I’m excited to announce that I will be teaching two upcoming workshops with the Pennsylvania Guild of Craftsmen! Business Basics for Artists, Makers & Designers will cover the skills you need to build your creative pursuits into a full-fledged business. Topics will include structuring your business, creating your brand identity, developing your business goals and strategy, …