One of my favorite things about selling to stores is that you can be proactive and reach out to them on your own. You don’t have to wait for stores to find you! And I especially love sending postcards. It gives stores an immediate visual impression of your work, and you don’t have to worry …
Read more “How to avoid overwhelm when building your store outreach list”
And why they’re all bullshit. I know I shouldn’t play favorites with my classes, but if you were to ask me honestly, I would have to say Market Your Selfie. It’s not just because it’s something I use so much in my own business. (Though I do.) It’s really because I’m consistently blown away by …
Read more “7 reasons why you think you’re not ready for Market Your Selfie”
One of the most common questions I get around Try It & See in general and the Try It & See Planner, in particular, is “what counts as shipping?” If we’re supposed to be shipping every day, what do those actions look like? So today, I thought I’d share a list of the key actions …
If you’ve been following me on Instagram over the past few months, you might have noticed some changes. (Or, you might not have, because freaking algorithms.) I am still technically making jewelry, but a lot of my time and energy right now is going into publishing books and related products specifically aimed at artists and …
Read more “Two books that influenced my business strategy this year.”
When I teach Alignment, one of the things we focus on is identifying things that are in our Zone of Genius versus things that are in our Zone of Frustration. (Otherwise known as the Zone of “F this!”) The idea is that you want to structure your business so that you maximize your time in …
Read more “How “Try It & See” got me out of my Zone of Frustration”