Today I want to share an obvious but often overlooked fact: your business is only as successful as the people you surround yourself with. In Good to Great, Jim Collins shares that enduring great companies worry first about who will be involved in the company, and then what the company will make or do. This …
The more shows I do, the more I start to understand what separates successful shows from unsuccessful shows. While all the pre-show prep and marketing are incredibly important, your attitude at the show itself is the secret ingredient that separates a bad show from a good one. So today I want to share my 3 …
Well, I’m back after a whirlwind August. I didn’t mean to stay away from here quite so long, but these things happen. To make up for it, I’ll be sharing lots of the lessons I’ve learned and the thoughts I’ve had while tackling two trade shows this month, the New York International Gift Fair and …
A weekly roundup of craft, design, and business related news and links: The $600 Question: Assets and Marketing – Why the amount of money you have for marketing isn’t as important as knowing your other assets. Why Would People Read Your Blog? – This posts gives you some reasons people will read your blog and …
A weekly roundup of craft, design, and business related news and links: Does Social Media Work for Visual Artists? – some ways to get the most out of using social media for marketing 5 Secrets of Highly Effective Twitter Users – how to get more out of Twitter How to Use Your Blog to Drive …