I recently read articles in both Inc. Magazine and Newsweek that talk about how the way out of the current economic recession will be lead by businesses, not government. And not just any businesses – the secret to economic recovery will come from new and growing small businesses. I think there is a huge opportunity …
A weekly roundup of craft, design, and business related news and links: In case you missed it Wednesday here are two articles talking about Old Spice’s viral campaign and why you should have remarkable marketing: 13 Reasons Why Old Spice’s New Social Media Campaign is Pure Brilliance Old Spice: The Man Your Content Could Smell …
How often have you heard the saying, “It’s nothing personal, it’s just business.” Now, I don’t know about you, but in my experience, running a creative business is always personal. It seems like my emotions are always tied up in the success or failure of my business. Take yesterday, for example. I was reading this …
I’ve been kicking around some ideas about what to do with the content from the Marketing Kick Start workshop. There’s so much information that I’ve decided to launch my very first e-course this fall, Marketing for Makers (and Designers, Crafters, and Artists too)! I chose marketing as the first of the workshops to roll into …
Read more “what marketing can (and can't) do for your business”
I’ve bee meaning to write about some of the concepts from Good to Great for the last week or so (since it is the book club book this month) but the scope of the book is so vast that I was having a hard time finding an entry point. But last night I was reading …