As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”
This past month was all about trade shows, and as I’ve been walking around the shows and talking to both new and established makers, I’ve been asking myself one question: “What sets successful, established designers apart from struggling, emerging designers?” While there are many, many factors, one of the big things I see is that …
Every so often, I come across an article that talks about how millennials prefer experiences over things. I’ve even been asked about it by (non-millennial) artists and makers when I speak. And while I think blanket statements like this are patently ridiculous (and not really all that true) I still want to spend some time …
Read more “how to sell your art or craft like an experience”
I recently shared this on Instagram (and with my mailing list) but I wanted to post it here on the blog as well, because I think we could all use this reminder from time to time: Your work has value. Yes, value in a monetary sense, as in you should charge what it’s worth. But …
“Your customer doesn’t care about your process.” If you’ve taken any kind of marketing class with me, you’ve probably heard me say those words a time or two. So you might be suddenly confused by my push to #endstudioshame and get artists and makers to reveal more of their real creative process. Which is why …
Read more “How to show off your creative space when your customer “doesn’t care” about your process”