I’ve been running my business online for a long time (I started a blog in 2006 and started selling on Etsy in 2007) and over the years I’ve seen a lot of marketing fads come and go. Social media platforms shift and change, and algorithms make it hard to reach your customers. But nothing has …
Read more “Email Marketing: The One Non-Negotiable In My Business”
This past month, I did something I haven’t done in over six years – I exhibited in two retail shows. Anyone who knows me knows I don’t do retail shows and quite a few other artists and makers commented that they were surprised to see me there. I like to joke that I do a …
Read more “5 Lessons I Learned In My Return To Retail Shows!”
Last week, I mentioned that I’m taking an Instagram break after Meta’s announcement that you would soon be able to create AI-generated images in Instagram. It’s no secret that I consider AI-generated content a form of blatant theft (of both creative intellectual property and creative labor) and taking a break from Instagram was a chance …
I’ll be honest. This isn’t really a post about Instagram. It’s a post about AI. If you follow me on Instagram, you know that I’m strongly opposed to AI. I know that for many, there are elements of AI that feel like a blessing, but for me, it’s a hard no. AI is created by …
So many artists and makers hold off on marketing their businesses because they feel like their website isn’t ready or isn’t perfect. But here’s the problem. You put so much time and energy into getting your website ready then launch to… crickets! That’s because your website isn’t a field of dreams situation. Just because you …
Read more “4 ways to market your business if your website isn’t “ready””