What do do when morals and creativity clash. A few weeks ago, when I asked “Can you tell me the value your products provide?” I got the following email from a reader: “I am into a minimalist phase in my life and strongly believe there is a big consumerism problem in this world. My life …
Read more “the world doesn’t need MORE stuff, it needs YOUR art”
I’ve been hard at work getting the virtual sidewalks swept for the launch of the new versions of Business by Design (previously called Business Thinking Boot Camp) and Marketing for Makers! As I mentioned in a previous email, these courses are now auto-delivered and start ANY time – whenever you’re ready for them! This is great news …
Read more “pay what you can for Marketing for Makers + Business by Design (this weekend only!)”
As part of my current period of reflection, I’ve been thinking a lot about the best way to help you grow your business (in a way that’s sustainable for me as well)! As I’ve been reading and thinking, I’ve become even more sure of my mission to help create a culture of profit in the …
Last week I received an email from a reader that I’ll call L. L had gone through the worksheets in Pricing for Profit and in order to make the kind of profit she was hoping for, she realized she’d need to double her prices. In her words: “This brings my pieces to double what I’m …
When I first laid out my plan for creating a culture of profit, I said it was based on two principles: 1. Be confident in the value your products provide. 2. Embrace the idea that it is ok to make a profit. The more I’ve worked with designers and makers, the more I realize that …