Note: You guys know I’m a big fan of video. It’s one of the best ways I know to build a connection with your audience and turn people into fans. For makers, it can bring that craft show connection to the computer. But I also know that many makers are scared to go on camera. …
Read more “4 Ways Writing For Your Videos Is Different Than Writing For Your Blog”
August kicked my butt this year. Why? Because I did three trade shows in one month. (Accessories Circuit, StyleMax, and New York International Gift, in case you were wondering.) I know there are many of you who are still contemplating your first trade show, so I’ll warn you that once you’ve gotten a few successful …
In a recent post, Tara questioned the need to solve every problem in your business with the question, how do I get the word out? The problem, she says, isn’t always the marketing, but the product itself. She asked, Could it be that it’s the product that needs changing and not the promotional plan? I …
Read more “the product is the problem because the mindset is the problem”
While working on a talk for the Society of North American Goldsmiths (SNAG) on Creating a Culture of Profit, I got a little stuck. So I called my friend Tara. “What’s your definition of profit?” I asked “It’s the money that’s left over after after your business and personal needs are met.” “That’s mine too.” …
Pardon me while I vent for a minute. A friend just forwarded me an email from Daniel Pink‘s newsletter in which he talks about Pinterest. He says, “By now, you’ve heard of Pinterest. You may even know that it has become the planet’s third most popular social network. But I have to say, I still …