I’m really leaning into the whole January situation, and I spent my weekend alternating between reading and baking. First, I finished off Rachel Slade’s Making It in America (there’s a review on my blog) and then started on Kyle Chayka’s Filterworld, which is about how algorithms have flattened culture. You know I love to dunk on algorithmic feeds like …
If I had a dollar for every time an artist or maker told me that they rarely email their list because they “don’t want to bother people,” well, I’d have a lot of dollars. But today, I want to flip this idea on its head. Because it turns out, when you don’t email your list, …
And Why Email Marketing is Better! Last year, a friend of mine, who runs a business but is not an artist or maker, started sharing talk she was seeing that Instagram was going to be overrun with shopping posts. The logic was that since you can shop through IG (enabled by platforms like Shopify) Instagram …
I’ve been running my business online for a long time (I started a blog in 2006 and started selling on Etsy in 2007) and over the years I’ve seen a lot of marketing fads come and go. Social media platforms shift and change, and algorithms make it hard to reach your customers. But nothing has …
Read more “Email Marketing: The One Non-Negotiable In My Business”
So many artists and makers hold off on marketing their businesses because they feel like their website isn’t ready or isn’t perfect. But here’s the problem. You put so much time and energy into getting your website ready then launch to… crickets! That’s because your website isn’t a field of dreams situation. Just because you …
Read more “4 ways to market your business if your website isn’t “ready””