And Why Email Marketing is Better! Last year, a friend of mine, who runs a business but is not an artist or maker, started sharing talk she was seeing that Instagram was going to be overrun with shopping posts. The logic was that since you can shop through IG (enabled by platforms like Shopify) Instagram …
I’ve been running my business online for a long time (I started a blog in 2006 and started selling on Etsy in 2007) and over the years I’ve seen a lot of marketing fads come and go. Social media platforms shift and change, and algorithms make it hard to reach your customers. But nothing has …
Read more “Email Marketing: The One Non-Negotiable In My Business”
So many artists and makers hold off on marketing their businesses because they feel like their website isn’t ready or isn’t perfect. But here’s the problem. You put so much time and energy into getting your website ready then launch to… crickets! That’s because your website isn’t a field of dreams situation. Just because you …
Read more “4 ways to market your business if your website isn’t “ready””
And why they’re all bullshit. I know I shouldn’t play favorites with my classes, but if you were to ask me honestly, I would have to say Market Your Selfie. It’s not just because it’s something I use so much in my own business. (Though I do.) It’s really because I’m consistently blown away by …
Read more “7 reasons why you think you’re not ready for Market Your Selfie”
One of the most common questions I get around Try It & See in general and the Try It & See Planner, in particular, is “what counts as shipping?” If we’re supposed to be shipping every day, what do those actions look like? So today, I thought I’d share a list of the key actions …