I’ve been running my business online for a long time (I started a blog in 2006 and started selling on Etsy in 2007) and over the years I’ve seen a lot of marketing fads come and go. Social media platforms shift and change, and algorithms make it hard to reach your customers. But nothing has …
Read more “Email Marketing: The One Non-Negotiable In My Business”
“Your customer doesn’t care about your process.” If you’ve taken any kind of marketing class with me, you’ve probably heard me say those words a time or two. So you might be suddenly confused by my push to #endstudioshame and get artists and makers to reveal more of their real creative process. Which is why …
Read more “How to show off your creative space when your customer “doesn’t care” about your process”
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So, I know I said I was going to talk about crafting an economic recovery this week, but this week kind of blew up in my face. So today I’m just going to take care of a little housekeeping. 1. Guest posts wanted! My August is insane (vacation, two trade shows, the launch of The …
Read more “what do you want to see more of? (and guest bloggers wanted)”
Yesterday, I shared some of my thoughts on why your craft business gets stuck. And many of you chimed in to talk about the issues you were dealing with. But I wanted to ask a little more directly: What do you need to grow your business? What kind of time, money*, help, resources, services, or …